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- How to get started
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The product
Wolt is a delivery app that connects people with local restaurants and stores—order meals, groceries, and everyday items for delivery or pickup, with live order tracking.
Scenario
Wolt is expanding rapidly, but it’s running into two core problems:
- High uninstall rates during onboarding
- Low re-engagement from users in unserved areas — they delete the app and never come back.
Key Insights
- 42% of new users uninstall within the first 3 minutes
- 75% of users abandon onboarding when told their area isn’t serviced
- Only 8% of users in unserved areas opt into email or push updates
Team OKRs
- Decrease early uninstalls by 30%
- Double the opt-in rate for waitlist or area alerts
Research Insights
User quotes:
“I went through all those steps and then found out they don’t even deliver to me.”
“I would’ve stayed if I knew I’d be notified when they launch here.”
“It felt like a waste of time. I deleted the app right away.”